Amazon Considers MREs as a Meal Delivery Option — Reuters

 

 

Photo Credit: aaron_anderer Flickr via Compfight cc

Amazon is considering working with a meals-ready-to-eat (MRE) startup as a way to offer fresh meal delivery without having to worry about temperature control or shelf stability:

“The world’s biggest online retailer has discussed selling ready-to-eat dishes such as beef stew and a vegetable frittata as soon as next year, officials at the startup firm marketing the technology told Reuters. The dishes would be easy to stockpile and ship because they do not require refrigeration and could be offered quite cheaply compared with take-out from a restaurant.”

Supplier Takeaway

Despite Amazon’s recent foray into fresh groceries (and the possibility of acquiring Whole Foods’ supply chain assets), the online retailer is clearly looking for alternatives to cold storage and transportation.

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