Amazon’s new policy regarding consumer reviews may have a positive impact on consumer trust:
“From Instagram® photos to product reviews, user-generated content has become an integral part of the shopper path to purchase. A recent study by Olapic found that 76 percent of consumers believe the content that average people share is more honest than brand-based advertising. For retailers, the key to leveraging user-generated content is keeping it real.“
What priority does your supplier business place on earning positive consumer reviews?