Analyst: Distinctions Narrow Between Walmart and Amazon — Business Insider

Will competition between Amazon and Walmart result in the dilution of their brands?

“As Walmart and Amazon become fiercer competitors, they’re starting to look more and more like each other. Walmart continues to move its business online as Amazon moves offline, and they’re becoming the first two truly omnichannel retailers in the process.”

Supplier Takeaway: All Things to All People

Are Amazon and Walmart struggling for brand dominance or retail dominance? If it is the later, expect more shakeups in the culture of both businesses.

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