App Allows Consumers to “Try On” Eyelashes — WWD

http://www.perfect365.com/press/images/Explorer%20Try%20It%20Live%20Makeup.png

 

Salon Perfect eyelashes are sold exclusively at Walmart, but now consumers can use a smartphone app to “try them on” and select their perfect pair before buying:

“’Easy application is absolutely one of the biggest obstacles concerning false lashes today, and has been for decades. Many women buy the lashes, but either end up having a professional apply them or they don’t use them at all,’ explained Vickie Wei, director of marketing for Perfect365.

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