Asda Clarifies Pricing Policies — ESMMagazine.com

Asda has committed to more transparent pricing:

“Working with the Trading Standards Services, the CMA identified that ‘some promotional pricing used by supermarkets could mislead shoppers’, the authority said. The CMA followed up these issues with a number of supermarkets and their trading standards partners, including Asda.”

Supplier Takeaway

Consumers are becoming more aware of every aspect of the retail experience, including pricing policies. What is your business doing to improve transparency?

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