Canada-based Awake enjoys continued success as a Walmart supplier:
“Why granola bars? In May 2015, Walmart reached out to Awake to develop a granola bar for the giant retailer. While creating their own granola bar was on the founders’ radar, it quickly became a priority.
“The call from the buyer came out of the blue. He didn’t even know Walmart was carrying our chocolate in some of its stores,’ Schnarr said. ‘We launched the product in months. It was on store shelves in January 2016. By August, we launched a single-serve granola bar that is sold on U.S. campuses and in 2,000 7-11 stores.’”
Resources for Walmart Suppliers