Consumers don’t like paying for shipping, even if it means waiting longer for a product:
“About 88% of shoppers surveyed said free shipping is more important, compared with just 12% who said fast shipping was more important. About 72% of respondents said they plan to take advantage of free shipping offers this holiday season.“
Supplier Takeaway: Frugality is Still a Consumer Virtue
Fast shipping is great, but it’s clear that consumers still value frugality. They simply don’t want to pay more for a product than they absolutely have to.