Does Amazon + Whole Foods Represent a Brand Threat? — RetailWire

According to some analysts, Amazon’s increasing power may represent a threat to even established national brands:

“James Thomson, a former senior manager in business development at Amazon and now partner at brand consultancy Buy Box Experts, believes brands ‘must figure out how to get much more nimble.’ ‘If I’m a national CPG and I want to launch a new brand, it’ll still take me a year to 16 months,’ Mr. Thomson said. ‘If I’m Amazon, I’ll get the product launched in 60 days, on a small scale after a couple of experiments. National brands are going to have to do that, too.’”

Supplier Takeaway

Do you perceive a threat to your brand by this proposed merger? If so, how do you plan to respond?

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