Dr. Pepper and Walmart “gamified” their brands this past summer in a special promotion:
“This summer at Walmart stores, thirsty soft drink shoppers had a chance to take part in a unique digitally-powered promotion for Dr Pepper. Participants visited a microsite online, uploaded their receipts and earned rewards such as a Dr Pepper-branded pool float.”
Is a promotion like this in the cards for your business? Are you a B2B supplier that could offer technology or other products to make a promotion like this happen?
Resources for Walmart Suppliers
Podcast: Don’t Buy that Digital Ad Just Yet!