Drew Barrymore to partner with Walmart on makeup line? – Women’s Wear Daily

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Women’s Wear Daily reports that actress Drew Barrymore plans to partner with Walmart on a makeup line once her contract with Cover Girl ends. There is no official confirmation of this story, however:

Barrymore reportedly has created her own makeup line that will be retailed at Wal-Mart exclusively. Sources say she has been collaborating with the Italian-based Intercos, the leading supplier of color cosmetics, makeup and skin care. Not only is this the actress’ first foray into beauty marketing, but industry sources speculate that the project will be the first full makeup brand developed from scratch exclusively for Wal-Mart.

About Lainie Petersen

Walmart News Now editor Lainie Petersen comes to 8th & Walton with a strong professional background in retail, business, and education. Lainie has been a full-time business blogger for many years and holds a master's degree in Library and Information Science from Dominican University.
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