Gen Z and Digital Purchases — Chain Store Age


By Nben54 (Own work) [CC BY-SA 4.0], via Wikimedia Commons

Gen Z has already come into its own as a consumer demographic:

Gen Z is already financially empowered, with 81% making purchases on their own. It also has mobile spending power, with 59% having made a purchase via mobile app in the last year. Meanwhile, 33% of Gen Z respondents have used a device specific mobile wallet (i.e. Apple Pay, Samsung Pay or Android Pay) in the last three months, data revealed.

Supplier Takeaway

Gen Z has money and is ready to buy your products. What are you doing to engage this demographic?

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