Gen-Z is heading back to college and retailers have to figure out a plan for selling to this demographic:
“Traditionally, brick-and-mortar players like Target, Walmart and J.C. Penney have done well leveraging their physical presence on college campuses, enticing students with a one-stop shop to stock up on dorm room essentials. But with mobile savvy Gen Z heading off to university and Amazon dipping its toes into more categories, back to college strategies are facing new challenges.”
Are you trying to sell to this huge demographic? What is your strategy?
Resources for Walmart Suppliers