Gen Z plans to shop this holiday season, but don’t expect them to be in any hurry:
“Gen Z consumers start holiday shopping later than any other age group with 33% saying they don’t begin until after Black Friday and 15% reporting not starting until after Dec. 15, according to Yes Lifecycle Marketing research made available to Marketing Dive. In contrast, 30% of millennials report shopping for gifts year-round, almost twice the percentage of Gen Z reporting the same, and Gen X and Baby Boomers report doing most of their shopping between September to November.”
Supplier Takeaway: Playing the Long Game
Black Friday is important, but don’t discount late-in-season sales. What are you doing to help retailers sell your products through the end of the year?
Resources for Walmart Suppliers
8th & Walton Blog:How Important is Signage in the Omnichannel World?
Conference Call Podcast:Workplace Harassment: Your Rights and Responsibilities
Focus on Suppliers Transcript:Reinventing Snacking with Seaweed