In part due to Amazon’s impact on retail, consumers are increasingly focused on price at the expense of brand loyalty:
“Now, instead of fighting for shelf space, Cakmak says the companies appear to be scaling back spending. In his quarterly check with major advertising agencies, he found that consumer packaged-goods companies were spending less on marketing. More worrying were reports that these companies were more focused on protecting the bottom line, rather than investing in growth and new innovative strategies to combat the online models.”
Have you changed your spending in response to this trend? Have you changed your pricing strategy?