Holy tea cup, Batman: Walmart’s going first class with its new bottled tea offerings!
While white teas have a dedicated following among tea lovers and have become a popular ingredient in so-called “natural” food products, they aren’t what you’d expect to find at big box stores.
Yet Inko’s RTD white teas have found their niche at, of all places, Walmart:
“Schamisso said that Walmart has begun developing its business model to carry more products perceived as upscale. He mentioned the retailer’s recent efforts with fresh produce and its progression into a more comprehensive supermarket as examples of the changing model. Schamisso also said that he’s shocked that his brand’s unsweetened, zero-calorie mint tea has become his top seller in Walmart.”