Is Walmart changing its target demographic? Recent acquisitions (and proposed acquisitions) indicate that this may be the case:
“The gap between Walmart’s more traditional offerings and its recently acquired trendy e-commerce brands shows that the retailer isn’t simply boosting quality or slightly increasing prices. It’s trying to attract a completely new market — an upper-middle-class or upper-class customer who buys Bonobos or Birchbox but may otherwise never consider shopping at Walmart.”
What do you think of the article’s conclusions? If Walmart is changing its demographic (rather than just seeking to incorporate more demographics in its target audience) how will this affect your business?
Resources for Walmart Suppliers