Kellogg is acquiring a clean label startup:
“Kellogg will acquire Chicago Bar Company, which manufactures the RXBAR clean-label protein bars, the cereal maker announced on Friday. The deal, valued at $600 million, is expected to close by the end of the year.”
Supplier Takeaway: Old Brands are Learning New Tricks
Major brands are on the lookout for innovative products that meet customer demands. What do you have to offer?