Lidl Struggles in the U.S. — RetailWire

Photo Credit: wuestenigel Flickr via Compfight cc

Despite all the hoopla about Lidl’s arrival in the U.S., the discount grocer has struggled to find its place:

Concerns about Lidl’s performance in the U.S. were echoed in a recent Wall Street Journal article.  Christopher Mandeville, a senior analyst for Jefferies & Co., described seeing only two shoppers enter a Lidl in Richmond, VA.

Supplier Takeaway: Is there room for more than one ultra-discounter in the U.S.?

Some analysts believe that Aldi has cornered the market on discount private label grocery chains in the United States. Do you think that Lidl miscalculated? Do you think that the recent trend toward premium private label brands

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