Lidl has announced the locations of its first U.S. stores:
“Lidl’s entry promises additional points of pressure to a U.S. grocery market already struggling with overcapacity, slowing sales affected by deflation and price competitiveness threatening profits. Anticipation of its arrival has been a driving factor in any number of events in recent years, from the Ahold-Delhaize merger, to Walmart’s price and service investments, to stepped-up renovations and expansion of its German counterpart Aldi.“
We’ve been covering the Lidl “invasion” for awhile now. How is your business responding to this disruption?