Millennials Looking for Healthy Pet Food — Supermarket News

Millennials are avid food label readers and their demands for transparency don’t stop at human foods. Younger pet owners also want to make sure that food and treats for their pets contain health benefits:

“He said that terms such as ‘corn-free,’ ‘gluten-free”’and ‘organic,’ resonate well with consumers, even if the products that they are emblazoned on are a bit over-hyped in regard to actual health benefits.”

Supplier Takeaway: Disruption is Happening Everywhere, Even in the Pet Food Aisle

There is no way to escape evolving consumer concerns and preferences. If you sell pet products, have a look at your labels. Are they as transparent as they could be? Are you highlighting health benefits on your packaging?

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