Millennials Want Short Ingredient Labels — Supermarket News

Selling snacks to Millennials? Make sure your label is short:

According to a recent study by Amplify Snack Brands Inc. and the Center for Generational Kinetics, 64% of Millennials believe that fewer ingredients on a label make for a healthier snack.

Supplier Takeaway

Like it or not, Millennials read nutrition labels. . .and the shorter the better! What are you doing to keep your labels short while developing tasty products?

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