Consumers get upset when their “in stock” item, isn’t. Retailers need to define what realistic expectations are when it comes to having items ordered online actually in-stock and in-store:
“Omnichannel promises to customers seem to be wreaking havoc on retailers’ supply chains, sending inventory from stores all over the place with not enough regard for costs or for ensuring that inventory is sent to the right place for future demand.“
In-stock issues remain a challenge for suppliers and retailers alike. What is your business doing to ensure that it is keeping products on retailer shelves?
Resources for Walmart Suppliers