Organic Valley Takes On Greenwashing — AdWeek

 

Organic Valley is calling out greenwashing in the food industry:

“’These days every brand is trying to seem more authentic, natural and farm-fresh, like they’re making the world a better place, even if they’re not,’ said Tripp Hughes, Organic Valley’s director of brand management. ‘It makes things very confusing for customers trying to make better decisions about their food.’”

 

Supplier Takeaway

Consumers and industry leaders alike are demanding transparency in supply chains. Is your business ready for scrutiny?

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