Proctor & Gamble is re-creating Mr. Clean as a “dream husband” during a Super Bowl commercial:
“‘There’s no better way to reach a co-ed audience than the Super Bowl,’ said Martin Hettich, the P&G VP-North American Home Care who greenlighted the ad. ‘And the subject we’re broaching with Mr. Clean really is for a co-ed audience, because it’s talking about cleaning and how men and women divide up the chores. And there’s still a way to go.'”
Revamping old branding is one way of attracting new customers and reaching different demographics. Have you had a look at your marketing lately to see if there are any changes you can make?