Report: Birchbox in Talks with Walmart — Fortune.com

Photo Credit: AngieSix Flickr via Compfight cc

 

There are reports that cosmetics subscription box company, Birchbox, is in talks with Walmart and other retailers regarding a possible sale:

“Birchbox, which has a subscription-based model, has raised more than $80 million from investors since it was founded in 2010, in addition to previously undisclosed venture debt that the startup secured in 2015, Recode reported.”

Supplier Takeaway

The sample box concept is a hot one right now. If Walmart does purchase this company, suppliers may have increased access to the Millennial and Gen Y demographics. How could you leverage this opportunity?

Resources for Walmart Suppliers

3 Hard Truths About OTIF (On Time In Full)

Courses for Walmart Suppliers

Podcast: Back to School Means Retail-Ready Packaging

 

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