There are reports that Walmart is raising prices on some products sold via Walmart.com:
“‘Walmart is clearly trying to give shoppers an even more explicit trade-off: lower prices or more convenience,’ Keith Anderson, vice president of strategy and insights at retail intelligence firm Profitero, told Retail Dive in an email. ‘Ultimately, this does reinforce Walmart’s stores as a lower-cost alternative to its own online business, which could help sustain (or even drive) traffic among the most price-sensitive Walmart shoppers.'”
Supplier Takeaway: Walmart Continues to Test Strategies
Walmart isn’t resting on its low-price laurels. It’s clearly testing to see which channels are the most profitable…and where it can best compete with Amazon.