Study: Lidl Spurs Grocery Price Wars — FoodNavigator-USA.com

Lidl’s entry into the U.S. market is spurring price wars in some areas:

“The study, commissioned by Lidl US and led by Katrijn Gielens, associate professor of marketing at the university, found competing retailers set the price of a half gallon of milk about 55% lower in Lidl markets compared to markets where the newcomer is not present.”

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