Cash-strapped Millennials are looking for deals:
“’There’s some surprise in how frequently Millennials are going into discount stores,’ inMarket CMO Cameron Peebles said. Peebles pointed out that the demographic, which includes 18-35 year olds, is typically making about 20% less than their parents did during the same stage in their lives. They are also dealing with student debt.“
Millennials are struggling. How can you keep costs down so that this powerful demographic can afford your products?