The Push for Omnichannel — eMarketer.com

Retailers are becoming more comfortable with omnichannel, in spite of the challenge of meeting shifting customer expectations:

These consumer expectations will have an important impact on retailers’ omnichannel efforts. Shifting buying preferences are making it harder for retailers to develop a consistent, unified experience across their physical and digital operations. The same RSR study found that consumers’ buying decisions were based around factors like pricing (cited by 68%), product availability (54%), product assortment (36%) and free shipping (27%).

Supplier Takeaway

As retailers embrace omnichannel, how does your business plan to respond? Old marketing efforts aren’t going to cut it anymore. What are you doing to be a good omnichannel partner?

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