Category Archives: E-Commerce

Specialized Diets Mean Opportunities in Omnichannel — Drug Store News

Online retailers, including Walmart.com and Jet.com are responding to consumer demands for foods that they can incorporate into their special diets: “’Customers have strict diets and need specific products,’ which isn’t always easy to accomplish with brick-and-mortar stores, said Monica Schechter, the specialty and international food category manager for Jet.com and Walmart.com. ‘It’s easier for customers to search and filter online. It’s exciting because we’re now able to help them more with personalized service.’” Supplier Takeaway Many people believe in...

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Facebook Sees Continued Growth — Chain Store Age

  Facebook’s value continues to grow: “Mobile advertising represented approximately 87% of advertising revenue for the second quarter. This was an increase from approximately 84% of advertising revenue in the second quarter of 2016.” Supplier Takeaway Facebook isn’t the best platform for every supplier, but if you haven’t reviewed your social media program lately, you may be missing out on some serious opportunities.   Resources for Walmart Suppliers 3 Hard Truths About OTIF (On Time In Full) Courses for Walmart...

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Incentivizing In-Store Pickup — RetailWire

  What motivates consumers to order online and then pick up their order in a store? “Walmart stands out as the only major retailer offering an incentive for in-store pickup, although it’s offered only for select items. Launched in May, its Pickup Discount program offers discounts on more than one million of Walmart’s ‘most popular’ items. Discounts range from 25 cents for a Hanes t-shirt to $82.42 for a Greenworks chainsaw.” Supplier Takeaway If you are a supplier of heavy,...

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Walmart.com Invites Overseas Sellers to Marketplace — CNBC.com

Walmart is open to working with overseas suppliers who want to sell on the Walmart.com marketplace: “According to two sources with knowledge of the matter, Wal-Mart Stores in February began inviting sellers from China, the United Kingdom and Canada to list on the marketplace section of Walmart.com, where it earns a share of revenue from goods sold and delivered to customers by third-party vendors.” Supplier Takeaway Are you an overseas merchant? If so, are you interested in selling via the...

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La Croix Uses Micro-Influencers to Renew Brand — MobileMarketer.com

  La Croix has revived its sparkling water brand by forging partnerships with micro-influencers: “For a more modern approach to promoting La Croix, which has been around for over 30 years, National Beverage puts a heavy emphasis on Instagram micro-influencers — social media personalities defined as having less than 100,000 followers and sometimes just a few hundred, meaning they command lower rates than top-tier influencers and celebrity ambassadors. The brand’s micro-influencer network, described by Fortune as “vast,” shares hashtags, recipes...

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Walmart Makes Online Re-Orders Easier — Chain Store Age

Walmart is making it easier for online customers to re-order favorite items: “As customers log into the app or Walmart’s site, Easy Reorder automatically presents items that were bought in the past, and that are available for purchase. Among the top reordered items are Nabisco Ritz crackers, Oreo cookies, Tostitos Scoops, Jif creamy peanut butter, Honey Nut Cheerios, Pampers diapers, water, and Dawn dishwashing liquid, according to Walmart.” Supplier Takeaway This service helps reinforce customer brand loyalty, something that has...

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Millennials Favor Spirits, Wine Over Beer — New York Post

Millennials are showing a distinct preference for hard liquor and wine over commercial beers: “Major brands like Budweiser, Coors and Miller are feeling the brunt of the move as millennials choose wine, spirits, and craft and imported beers when they want to get a little loose, according to the Goldman report.”   Supplier Takeaway Even if you aren’t a wine or liquor supplier, you may be able to market to Millennials who enjoy either or both: Garnishes, utensils/tools, flavorings, and...

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Retailers Begin Discounting Cosmetics — RetailWire

Analysts are concerned about the current trend of retailers discounting high-end cosmetics: “Macy’s and Bloomingdale’s have begun to drop prices on makeup and cosmetics, an area that CNBC reports is rarely involved in promotional sales, store-wide or otherwise. Macy’s has begun to offer a general discount for the products and Bloomingdale’s has offered a loyalty discount both online and in-store for the entire year. Analysts quoted in the article note that dropping prices in a category, then later raising them...

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Big Box Stores Lead Back-to-College Sales — PYMNTS.com

College students may rely on Amazon to replenish school items, but their initial shopping destination is either Walmart or Target: “Research from Branding Brand noted 64 percent of shoppers in the 18 to 24 age range overwhelmingly chose Target and Walmart over Amazon for their back-to-school needs. While the data showed 79 percent of these consumers will eventually buy school items later in the year on Amazon, it appears the eCommerce giant is not the clear winner for the back-to-college...

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Amazon Expanding Mobile Payment Service — Forbes.com

  Amazon is looking to expand the reach of its Amazon Pay payment option: “Amazon has a great selling angle to small and medium merchants, the service is more convenient than downloading multiple apps for a handful of different stores and restaurants, it is also well known to the consumer and they likely already know how to navigate through the app. The merchant will likely pay less than a typical Visa or MasterCard transaction, but this is not the largest...

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