Category Archives: Supplier News

Interview with CEO of Renfro, a Walmart Supplier — Fibre2Fashion.com

A recent interview with Bud Kilby, CEO of Renfro Corporation: “Yes, we have sold Walmart since the 1970s and have grown with them. We provide Walmart a variety of products, both branded and private label, across all departments, all genders. We have participated in Walmart’s US Manufacturing Initiative since its inception several years ago. Renfro was one of the first companies to join this effort with Walmart.“ Supplier Takeaway Do you participate in the US manufacturing initiative? If not, what...

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Pioneer Woman Spring Collection Debuts at Walmart — Popsugar.com

The new Pioneer Woman collection is now available at Walmart.com: “Turn your kitchen into a rustic farmhouse with Ree’s floral dinnerware, butterfly-adorned cast iron pots and cookware, and mason jar cups! Hurry and order these new items soon — the collection is selling out quickly!“ Supplier Takeaway The Pioneer Woman, Ree Drummond, started out as a blogger. Have you ever considered teaming up with a well know blogger to create a new brand?   Resources for Walmart Suppliers How Retailtainment...

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Brawny Man Becomes a Woman For Women’s History Month — NWAHomepage.com

The Brawny man has become a woman this March: “The limited-time packaging gives women the spotlight for the month of March. It’s also the first time a Brawny woman has appeared on the company’s packaging. Brawny will also be showcasing a series of short films on its website that highlight women in STEM fields.“ Supplier Takeaway As consumers become more socially aware, it’s important for brands to acknowledge their concerns. What is your company doing for Women’s History Month? Resources...

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Unilever Starts Hyper-Disclosure Policy — GreenBiz.com

Unilever has begun to disclose fragrances used in its projects, even though current regulations don’t require it: “Starting this year, Unilever is voluntarily disclosing online the fragrance ingredients included in individual products sold in the U.S. and Europe, down to 0.01 percent of the product formulation, along with details of the scent the fragrance ingredients bring to the product. The project is to be completed by 2018.“ Supplier Takeaway Some suppliers are going above and beyond the law to report...

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Applegate Pledges To Improve Animal Welfare Standards For Broiler Chickens

BRIDGEWATER, N.J., March 6, 2017 /PRNewswire/ — Applegate, the nation’s leading natural and organic meat brand, is committing to transforming the lives of millions of chickens in its supply chain. By 2024, Applegate intends to elevate and third-party verify its standards for broiler chickens to be consistent with Global Animal Partnership (GAP). These changes will require, among other things, using broiler chicken breeds that are scientifically proven to have improved welfare outcomes. “Animal welfare is an evolving field, and we are continuously...

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Michigan Supplier Lands Walmart Deal — MLive.com

A Michigan-supplier has got its children’s t-ball sets on Walmart shelves: “‘We have a lot of items we are working on and hope to have in the stores,’ said Dave Hartman, 41, owner of the Saranac business at 460 Main St. The products were selected as part of Walmart’s annual Open Call for U.S. products. The daylong event at the retailer’s global headquarters in Bentonville, Ark. allowed companies to pitch American-made products to Walmart’s buyers.“ Supplier Takeaway What are you...

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What is a “Guilt Free” Food? — DenverPost.com

Pepsi and other retailers are using “healthy” label claims as a way to sell snack and convenience food and beverages to consumers: “For PepsiCo Inc., the definition of “guilt-free” is broad. The maker of Doritos, Tropicana and Gatorade considers products falling under that term as those with “positive” ingredients such as grains, fruits and vegetables. That would include its Naked beverages, which can have more than 400 calories and 50 grams of sugar from fruits per bottle, and Quaker products,...

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Clorox Crowdfunds a New Brand — AdAge.com

Clorox brand SoyVey decided to raise funds via a Kickstarter to help launch a partnership with a new brand: “As of Feb. 16, close to the end of their effort, Three Jerks and Soy Vay had raised more than $28,000 in pledges from 715 people. But as Mr. Simons sees it, “It’s less about we don’t have the cash. That was way low on the priority list.” The idea was to help foster a mindset of running as “entrepreneurial and...

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Pepsi Succeeds at Home and Overseas — NWAHomepage.com

Pepsi is experiencing sales success both domestically and overseas: “Sales of its beverages, which also includes Aquafina water and Gatorade as well as its namesake sodas, rose most notably in its core market of North America. Ditto for sales of potato chips, pretzels and other food that is part of its Frito-Lay division.“ Resources for Walmart Suppliers

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Game Face Products Gets on the Shelf at Walmart — LVB.com

Millennials like their grooming products, so Walmart is doing its best to get them on the shelf, pronto! “Philip Williams, founder of Game Face Products, pitched his product at Wal-Mart’s annual open call for U.S. products at Wal-Mart’s global headquarters in Arkansas in June, said Scott Markley, a spokesman for Wal-Mart. Shortly thereafter, the deal was done.“ Supplier Takeaway Yet another men’s grooming product that is targeted toward Millennials lands on Walmart’s shelves. This is an exciting time for personal...

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