Category Archives: Supplier News

What is a “Guilt Free” Food? — DenverPost.com

Pepsi and other retailers are using “healthy” label claims as a way to sell snack and convenience food and beverages to consumers: “For PepsiCo Inc., the definition of “guilt-free” is broad. The maker of Doritos, Tropicana and Gatorade considers products falling under that term as those with “positive” ingredients such as grains, fruits and vegetables. That would include its Naked beverages, which can have more than 400 calories and 50 grams of sugar from fruits per bottle, and Quaker products,...

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Clorox Crowdfunds a New Brand — AdAge.com

Clorox brand SoyVey decided to raise funds via a Kickstarter to help launch a partnership with a new brand: “As of Feb. 16, close to the end of their effort, Three Jerks and Soy Vay had raised more than $28,000 in pledges from 715 people. But as Mr. Simons sees it, “It’s less about we don’t have the cash. That was way low on the priority list.” The idea was to help foster a mindset of running as “entrepreneurial and...

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Pepsi Succeeds at Home and Overseas — NWAHomepage.com

Pepsi is experiencing sales success both domestically and overseas: “Sales of its beverages, which also includes Aquafina water and Gatorade as well as its namesake sodas, rose most notably in its core market of North America. Ditto for sales of potato chips, pretzels and other food that is part of its Frito-Lay division.“ Resources for Walmart Suppliers

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Game Face Products Gets on the Shelf at Walmart — LVB.com

Millennials like their grooming products, so Walmart is doing its best to get them on the shelf, pronto! “Philip Williams, founder of Game Face Products, pitched his product at Wal-Mart’s annual open call for U.S. products at Wal-Mart’s global headquarters in Arkansas in June, said Scott Markley, a spokesman for Wal-Mart. Shortly thereafter, the deal was done.“ Supplier Takeaway Yet another men’s grooming product that is targeted toward Millennials lands on Walmart’s shelves. This is an exciting time for personal...

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Supplier Lands Rice Mixes on Walmart’s Shelves — YDR.com

A rice mix supplier is now selling its products in 350 Walmart stores: “The rice didn’t burn. The Ndjees didn’t spill a plate in a buyer’s lap. And a short time later the couple inked a deal with the world’s biggest retailer to carry Neilly’s rice mixes in about 350 stores in the South and mid-Atlantic. The first orders shipped in January.“ Supplier Takeaway Walmart is seeking out unique, healthy products made by small suppliers. What does your company have to offer? Resources for Walmart...

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Craft Beer Grooming Line Launches at Walmart — DrugStoreNews.com

Bröö’s craft beer grooming products are now on Walmart shelves: “The collection includes the Hydrating Condi-Shave Cream, a three-in-one soap-free, foam-free shave cream, as well as a hair and beard conditioner. It also includes the Hydrating Shower Session Wash for hair, body, face and beard, which contains malted barley as a source of B vitamins and hop flowers as a source of essential oils. The collection also contains the Hydrating Mug & Mane Lotion, which works as a three-in-one face...

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Campbell’s Updates Its Product Line — Washington Post

Campbell’s is trying to reinvent itself with new soup lines that appeal to the modern palate: “It is against this backdrop that Campbell’s U.S. soup business has entered a years-long rough patch, highlighted by sales that declined or remained flat for the past eight quarters. So the company has developed three new lines of soup — Well Yes, Garden Fresh Gourmet and Souplicity — to try to put its soup business back on a steady footing. Each line targets a...

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Walmart and That Malbec — Washington Post

We’ve been keeping an eye on that famous, high-point Malbec that Asda was featuring in its stores. Now this story from the Washington Post offers some details on how Walmart sealed the deal on an absolute wine steal: “The La Moneda malbec is one of 60 such “distinctive labels” Walmart sells, including $3 table wines and more premium proseccos and other bubblies, according to Kurt Carlson, a wine buyer with Walmart’s adult beverage team. Walmart leverages its corporate buying power to...

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P & G Promotes Mr. Clean During Super Bowl — AdAge

Proctor & Gamble is re-creating Mr. Clean as a “dream husband” during a Super Bowl commercial: “‘There’s no better way to reach a co-ed audience than the Super Bowl,’ said Martin Hettich, the P&G VP-North American Home Care who greenlighted the ad. ‘And the subject we’re broaching with Mr. Clean really is for a co-ed audience, because it’s talking about cleaning and how men and women divide up the chores. And there’s still a way to go.’” Supplier Takeaway Revamping...

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Kellogg Cutting Jobs — Detroit Free Press

Kellogg announced that it is cutting 250 jobs, an announcement that follows the decision by another Battle Creek cereal company, TreeHouse Foods, to cut 100 jobs. Kellogg’s job cuts are a part of “Project K” plan, a cost-cutting project. “[CEO Joe]Sobieralski informed the BCU board via e-mail that Kellogg said it’s “focused on eliminating work that doesn’t drive the highest returns” and becoming more efficient by removing a duplication of work within the company. He said jobs will be reduced as...

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