Category Archives: Supplier News

Triscuit Goes Non-GMO — Triscuit.com

EAST HANOVER, N.J., Aug. 7, 2017 /PRNewswire/ — Known for its delicious crackers that start with three simple and authentic ingredients (wheat, oil and salt), the Triscuit brand is pleased to announce that it is transitioning its entire portfolio of products to be Non-GMO Project Verified. The Non-GMO Project is the country’s leading independent verifier of non-GMO foods and the only third-party non-GMO verification system in the U.S. “The Triscuit brand has evolved throughout its 100-plus-year history by delivering what consumers want, whether...

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Weak Soda Sales Mean SodaStream Profits — FoodDive.com

A trend away from soda and toward healthier alternatives has led to an increase in sales for SodaStream: “Health trends are helping to drive SodaStream’s success. While the machines were initially marketed as a way to make sodas at home, more consumers are using them to make healthier plain sparkling water. Sales of refill CO2 cartridges — which allow consumers to use their machines to carbonate more water — were up 10% to an all-time record of 8.3 million. Meanwhile,...

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La Croix Uses Micro-Influencers to Renew Brand — MobileMarketer.com

  La Croix has revived its sparkling water brand by forging partnerships with micro-influencers: “For a more modern approach to promoting La Croix, which has been around for over 30 years, National Beverage puts a heavy emphasis on Instagram micro-influencers — social media personalities defined as having less than 100,000 followers and sometimes just a few hundred, meaning they command lower rates than top-tier influencers and celebrity ambassadors. The brand’s micro-influencer network, described by Fortune as “vast,” shares hashtags, recipes...

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mop and bucket

Supplier Targets Floor Cleaner to Millennials — Ohio.com

An Akron-based flooring professional has found new opportunity in a soy-based floor cleaner: “While Wolski still has more work to do, including refining Sofia’s labeling, to make the cleaner Walmart-shelf-ready, the retailer likes the product — it’s already given the OK to sell on its Walmart.com website.” Supplier Takeaway This supplier started out in a different industry, but saw a need and decided to meet it. Are you willing to work with “accidental suppliers” on product development? Resources for Walmart...

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McCormick in Deal to Acquire French’s — Supermarket News

  McCormick is in a deal to acquire some major condiment brands: “The deal will bring iconic brands including Frank’s RedHot and French’s Mustard to McCormick’s stable of condiments, moving it from No. 10 worldwide to a leading position in that category, where Frank’s and French’s are the respective top brands in the U.S. and Canada, Sparks, Md.-based McCormick said.” Supplier Takeaway Acquisitions can sometimes strengthen brands. What do you think about this move?   Resources for Walmart Suppliers How...

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campbell's soups

Campbell’s to Acquire Pacific Foods — USA Today

  Campbell’s is acquiring organic brand, Pacific Foods of Oregon: “The move comes at a time when consumers are increasingly health conscious, demanding foods that are lower in sugar and sodium. Campbell has been aggressive in expanding its natural or more nutritious offerings, buying four companies since 2012 that include carrot juice and smoothie giant Bolthouse Farms, organic baby food maker Plum and Garden Fresh Gourmet which produces hummus and salsa.”   Supplier Takeaway Consumer demand is forcing established companies...

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Nestle to Sell Candy Brands — Bloomberg

“Half a year after taking the helm at the Vevey, Switzerland-based company, Mark Schneider put brands like Butterfinger and BabyRuth up for sale late Thursday. Nestle’s shares rose as much as 2.8 percent in Zurich trading as analysts said the move signaled that the new chief, with a background in health care, was serious about transforming a company wrestling with the slow growth of the packaged food industry.“ Supplier Takeaway Nestle wants a healthier image, which may be why it...

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Green Giant Debuts Veggie “Noodles” — The Packer

Green Giant now offers pre-packaged vegetable noodles: “The company now offers beet, butternut squash, carrot, sweet potato and zucchini noodles in 12-oz pouches, 20-oz clamshells and 6-oz bowls, according to a news release. All products come ready for cooking, and the butternut squash, carrot, sweet potato and zucchini noodles can be steamed in the microwave while still in the 12-oz pack.“ Supplier Takeaway Veggie “noodles” have long been popular with people seeking to eat more vegetables and fewer carbs. However,...

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Walmart Debuts Cheesecake Cool Whip — Southern Living

Walmart is selling a limited edition Cool Whip flavor: “A reader at The Impulsive Buy spotted the iconic blue containers at a Walmart, and they do read ‘limited edition’ so perhaps they won’t be around for long. The website doesn’t even list cheesecake flavor yet, but does mention a French Vanilla flavor – which, frankly, doesn’t sound nearly as indulgent.“ Supplier Takeaway Revamping an older product can pay off. What is in your assortment that might be due for a...

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Mason Jars Make a Comeback — AdWeek

Everyone is going crazy for mason jars, and manufacturers are cashing in: “It is a classic, timeless and truly versatile product that people continue to love and use over time,’ said a spokesperson for Jarden Home Brands, which is in a position to know. Since 1993, Jarden has manufactured the Ball brand which, purists will tell you, is the only real Mason jar.“ Supplier Takeaway Sometimes the most unexpected “staples” can become trend-setters. Do you have any items in your...

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