Walmart is taking a new approach to gathering and making use of consumer data and feedback:
“Gospodinov stated that Walmart is now consistently interacting with and incorporating end user feedback while they build their applications and tech products. Rather than waiting six months while a prototype is built to get any sense of how customers will receive it, Walmart uses what he calls a ‘lean startup mentality’ during development. ‘From the start, we actively allow the end user to interact with the product prototype or use it in some scenario so we can get feedback immediately and have them help to inform our creative process,’ he said. For Walmart, this type of real time feedback is invaluable, saving time and money in the long run.“
Walmart is perching on the cutting edge of technology these days. What are you doing to keep up?