Doug McMillon recently discussed the emphasis that Walmart is placing on private label offerings:
“‘If we have engineered our specs so that you really love our granola, then there’s a loyalty there that passes not just through the store but into the e-commerce business as well,’ said McMillon. ‘Product-driven loyalty becomes even more important than it was in the past.’”
Do you offer private label products? What are you doing to get your options in front of a Walmart buyer?