Walmart Commits to Private Label — Supermarket News

Doug McMillon recently discussed the emphasis that Walmart is placing on private label offerings:

“‘If we have engineered our specs so that you really love our granola, then there’s a loyalty there that passes not just through the store but into the e-commerce business as well,’ said McMillon. ‘Product-driven loyalty becomes even more important than it was in the past.’”

Supplier Takeaway

Do you offer private label products? What are you doing to get your options in front of a Walmart buyer?

Resources for Walmart Suppliers

How Retailtainment Is Killing Your Profit

Courses for Walmart Suppliers

Podcast: The 8th & Walton Conference Call – Episode 8

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