Walmart’s efforts at cultivating relationships with Millennials are paying off:
“The brand perception of Wal-Mart has improved significantly, which we believe will help bring in higher value brands and more millennial shoppers,” analysts led by Bill Dreher wrote in a Wednesday note. “Following the meeting, we are now more convinced than ever that Wal-Mart is on the correct path to secure its position in the retail landscape of tomorrow.”
Supplier Takeaway: A New Demographic for Walmart, A New Demographic for You
Walmart now appeals to a whole new customer base. Forget what you’ve thought about your “Walmart assortment” in the past: Start innovating and get in touch with your buyer with new products, new strategies, and new ideas.