Walmart continues to back a program that would allow SNAP (food stamp) recipients to make online grocery purchases:
“The pilot was initially slated to take place this past summer, but it was delayed in order to ensure that the infrastructure needed for online SNAP transactions to operate in a secure manner was properly prepared. No new start date has been announced for the program, but it is expected to launch in 2018 and continue through 2020. The pilot encompasses eight states and nine retailers, each of which contribute a unique subset of territories to the program.“
Supplier Takeaway: SNAP Purchases Increase Bottom Line
Retailers benefit from SNAP purchases, as do food suppliers. Allowing SNAP recipients to use their benefits to make online purchases not only helps these consumers, but it also improves sales.