Walmart’s “Flower” Cosmetics Launch in Mexico — WWD.com

Drew Barrymore has launched her Flower cosmetic line in Mexico’s Walmart stores:

“We’ve been eager to be in that country and in that marketplace,” said Barrymore, who is Flower’s creative director and founder. “We will be there sometime in March,” she noted, alluding to plans for a launch event in Mexico City. Barrymore added that she has had the multicultural customer in mind since launching the brand.

Supplier Takeaway

If you are beauty or personal care supplier, how do you plan to serve an increasingly diverse market? Are you developing brands and products that meet the needs of customers from different ethnicities and cultures?

Resources for Walmart Suppliers

Walmart Fiscal Year Calendar: 2017 Edition

Courses for Walmart Suppliers Podcast: The 8th & Walton Conference Call – Episode 4

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