Coke eventually realized that the “Coke Zero” label was confusing customers. After a bit of clarification, the product has been relaunched:
“The company relaunched its Coke Zero product earlier this summer after internal research showed that consumers didn’t realize that zero meant sugar or calorie . ‘We’re adding the iconic red Coca-Cola disc to the Coke Zero Sugar black package design to make it look more like Coca-Cola. We’re also featuring ‘zero sugar’ text to emphasize this Coca-Cola choice does not contain sugar.’“
Supplier Takeaway: Rethink Your Labeling
You may know exactly what is in your product, but your customers may not. Do some research and if you perceive ambiguity in a label or confusion in your target demographic, change labels or branding as needed.